Crafted Clean. Made Kind. Rooted in Well-Being.

HINDES is a modern wellness brand creating thoughtfully crafted aromatherapy, clean candles, and skin-supportive self-care essentials. Our products are designed to support calm, balance, and intentional daily rituals through high-quality ingredients and purposeful formulation.

Founded in Minnesota, HINDES began with a commitment to transparency, ingredient integrity, and creating products people can feel good about using every day. As the brand has grown, that commitment has remained at the heart of everything we make.

Our Philosophy

At HINDES, wellness is not about excess or perfection. It is about clarity, consistency, and care.

We believe in:

• Clean, thoughtfully selected ingredients

• Small-batch production with attention to detail

• Products that feel approachable, functional, and grounding

• Creating rituals that support well-being in everyday life

Our formulations prioritize botanical ingredients alongside safe, modern components chosen for performance, stability, and comfort. Every product is designed to integrate seamlessly into your routine without unnecessary complexity.

What We Create

HINDES offers a curated collection of wellness essentials, including:

• Aromatherapy blends for daily grounding and relaxation

• Clean candles crafted for atmosphere and ritual

• Skincare and body products designed to feel nourishing and lightweight

Our products are consumable by design. They are meant to be used, enjoyed, and returned to as part of an ongoing relationship with self-care.

A Thoughtful Approach to Growth

HINDES continues to evolve as a digital-first brand, connecting with customers through our online shop, pop-up markets, and curated experiences across Minnesota and beyond.

We believe wellness brands should grow intentionally. Our focus is on building trust, refining our craft, and creating products that stand the test of time rather than chasing trends.

Our Founder

HINDES was founded by Mo Hynes, whose background in wellness, aromatherapy, and small-batch production shaped the brand’s early direction and continues to inform its values today.

What began as a personal pursuit has grown into a brand rooted in experience, learning, and community connection. While HINDES has matured beyond its early beginnings, the original intention remains: to create clean, comforting products that support well-being in a real and sustainable way.

Our Vision

Our vision is to create wellness products that feel trustworthy, grounding, and beautifully made. We aim to support everyday moments of calm through intentional design, transparent formulation, and a deep respect for the people who use our products.

HINDES is not about doing more.
It is about doing better.